About Us

Alpha-Be The Label designers Brenda Chang and Cathy Karuga established the brand with the philosophy to give women the tools to be bold with their fashion choices without compromising on quality and price point.

The aesthetic of the label speaks to the customer with a passion for detail, originality and a style icon at heart. Alpha-Be is for the fashion savvy women who take risks but do so with class and sophistication.

The new collection exudes the designers’ passion for travel, effortless elegance and chic resort wear. Our latest collection is all about exploring delicate fabrics which exude femininity and sophistication however, as always, each piece comes with a unique surprise.